Ignore the content in this study and you will fall behind.
We haven’t seen a more comprehensive study of Automotive buyers and you can download a PDF HERE. The key findings offer Australian dealers a clear path forward with their internet strategy and how they should be attracting suspects, prospects and customers.
One standout change that drew our attention was that mobile tablets are more useful as a research tool than test drives and that newspapers and TV had the lowest value as research tools.
The question is how does the industry handle a device being more useful than the traditional dealership buying experience of a Test Drive…………… and of course a trial close?
Sneak peek at the key findings: Today’s Automotive Shoppers-
- Research and decide faster
- Use an increasingly diverse set of online tools
- Search to navigate and compare
- Expect dealers websites to be as helpful as OEM websites
- Watch videos to discover and compare brands
- Rely on their mobile devices to research on the go
If you would like the study in a Powerpoint please leave a request in the Blog comment
